Before your service
- Before photos with context on the client's goals
- A "what to expect" post for a specific service
- Answering a common question you get asked before a service
During the service
- Process/time-lapse clips
- A tools/products spotlight relevant to the service
- A quick tip related to what you're doing
After the service
- The finished result (with consent)
- A client testimonial or reaction
- Aftercare tips relevant to the service just performed
Team and behind-the-scenes
- Staff introductions
- A "day in the life" post
- Your space/setup
- Team milestones (work anniversaries, new certifications)
Educational content
- Answering a frequently asked question
- Debunking a common myth in your specialty
- Ingredient or technique explainers
Community and engagement
- Polls and questions in Stories
- Client shoutouts (with permission)
- Local community involvement or partnerships
- Seasonal or holiday-themed content (see our Seasonal Promotion Guide)
Promotional (used sparingly)
- New service announcements
- Limited-time offers
- Referral program reminders
- Review requests/thank-yous
Aim for a healthy mix across these categories rather than leaning too heavily on promotional content — a feed that's mostly genuine, useful, or interesting content (with occasional promotion) tends to build more engagement than one that feels like a constant sales pitch.
Frequently asked questions
How do I turn this list into an actual content calendar? Use our Content Idea Worksheet or 30-Day Social Media Calendar to map specific ideas from this list onto actual dates.
Do these ideas work for every platform? Most translate across Instagram, TikTok, and Facebook with format adjustments — see our platform-specific guides (Instagram, TikTok, Facebook) for platform-specific nuances.