What typically qualifies as a policy violation
Most platforms, including Google, prohibit reviews that are: from someone who was never actually a customer, posted by a competitor, contain spam or promotional content unrelated to a genuine experience, or violate other stated content policies.
A review simply being negative or one you disagree with does not make it "fake." Flagging genuine but unflattering reviews as fake, when they aren't, wastes the platform's review process and doesn't address the underlying issue a real client raised.
The flagging process
Most platforms provide a way to report a review directly from the listing. Provide clear, factual reasoning for why it violates policy (not just that you disagree with it) — vague or emotional reports are less likely to result in removal.
Set realistic expectations about the outcome
Flagging a review doesn't guarantee removal, and the review process can take time. Don't count on a flagged review being removed as your plan for addressing negative feedback — respond professionally to the review in the meantime (see our One-Star Review Response guide) regardless of whether you've also flagged it.
If you suspect a competitor posted a fake review
Document what makes you suspect this (no record of the person as a client, details that don't match your business) when you file your report — specific, factual evidence supports your case better than suspicion alone.
Frequently asked questions
Can I sue over a fake review? This is a legal question beyond what this guide can answer — consult an attorney if you're considering this route, and understand it's a significant step most businesses don't take even for genuinely fake reviews.
Should I respond publicly to a review while I'm also flagging it? Yes — respond professionally regardless, since the flagging process may not result in removal, and a thoughtful public response provides value to other readers either way.