Email & SMS Marketing
Stay top of mind with campaigns clients actually open.
New Client Welcome Campaign
What to include in a welcome series, and why the first message matters most.
Customer Segmentation Guide
Simple, practical ways to segment your client list without complex software.
Email List Growth Guide
Where to capture email signups, and why a smaller consenting list beats a large unengaged one.
Email Subject Line Guide
What makes a subject line get opened, without resorting to clickbait.
SMS Copywriting Guide
The specific constraints of SMS copy, and how to write within them effectively.
Email Marketing Guide
The fundamentals of email marketing for a beauty or wellness business.
Marketing Consent Basics
General principles behind email and SMS marketing consent — and why this isn't a step to skip.
SMS Marketing Guide
When to use text messaging, and how to do it in a way clients actually welcome.
Birthday Marketing Campaign
Why birthday messages work, and how to set one up without much ongoing effort.