Foundational listing accuracy
- Google Business Profile claimed and verified
- Accurate, consistent NAP (name, address, phone) across your website, Google, and OnlineListing
- Correct primary category and relevant secondary categories
- Complete, accurate service list
- Current business hours, including holiday hours
Content and visibility
- Several genuine, high-quality photos, added on an ongoing basis
- A steady, ongoing flow of new reviews (not just an initial batch)
- Responses to reviews, positive and negative
- Occasional Google Posts tied to real offers or updates
Website basics (if you have one)
- Location and service area clearly stated
- Service pages using the specific language clients search for
- Fast-loading, mobile-friendly pages
Ongoing habits
- Revisit your profile after any change (hours, services, location)
- Periodically re-check NAP consistency, especially after a move
- Track which channels new clients say brought them to you
Treat this as a recurring quarterly check, not a one-time setup task — local SEO is maintained through consistency over time, not a single project you finish once.
For the reasoning behind each item, see our full Local SEO Guide for Beauty Businesses.