Google & Local SEO
Improve visibility on Google Search and Maps.
Local SEO Checklist
The core local SEO tasks in one scannable list — pair with our full guide for the reasoning behind each.
Google Business Profile Posts Guide
What Google Posts are, when to use them, and a realistic posting rhythm.
Google Business Profile Setup Guide
The step-by-step process for creating and verifying a new Google Business Profile.
How to Choose Google Business Categories
How primary and secondary categories work, and common mistakes to avoid.
Local Keyword Research Guide
A simple, practical approach to local keyword research without expensive tools.
How to Optimize Service Pages
Writing service pages that help both search engines and actual prospective clients.
How to Add Services to Google Business Profile
Getting your service list right so Google can match you to relevant searches.
Google Business Profile Photo Guide
A practical shot list and posting rhythm for your Google Business Profile photos.
Multi-Location Local SEO Guide
Separate profiles, avoiding cannibalization between locations, and managing consistency at scale.
NAP Consistency & Local Citations Guide
How inconsistent business information across the web quietly undermines local search visibility.
Google Business Profile Optimization Checklist
Photos, categories, services, hours, and posts — the fields that actually influence who calls you.
Local SEO Guide for Beauty Businesses
The handful of factors that drive local search visibility for salons, spas, and med spas.