Systems to have in place
- A direct link to your Google review page, easy to share by text or email
- A consistent habit of asking every client, not just the ones you think will rate you well
- A same-day or next-day follow-up message system (manual or automated through your booking software)
- Review Request Script Pack templates ready to use or adapt
Habits to maintain
- Ask in person right after a client expresses satisfaction
- Follow up by text/email if you didn't ask in person
- Respond to every new review within a few days
- Never offer incentives specifically for leaving a review
Ongoing monitoring
- Check your review platforms on a regular schedule
- Track your review count and rating trend over time, not just individual reviews
- Revisit your team's review-asking habits periodically (see our Staff Training guide)
The single highest-leverage habit on this list is simply asking every client, consistently — most businesses that struggle with review volume aren't asking often enough, not failing due to a lack of tools.
For the full reasoning behind each of these, see our How to Get More Google Reviews guide.